Skip to Content


SMART Reimagines Public Transit in SE Michigan

Wednesday, September 21, 2022/Categories: SMART News, Public Notices, Highlights

DETROIT – September 19, 2022— On a mission to reimagine public transit throughout southeastern Michigan, the Suburban Mobility Authority for Regional Transportation (SMART) announced its “New SMART” advertising campaign and people-focused vision through new branding, a series of commercials, billboards across the region and new vehicles to be unveiled at a later date. As the third largest transit system in the state, SMART intends to lead the region into the future of transit and re-establish reliability, accountability, sustainability, independence, and community trust.

“This is a transformational time for SMART. Our new direction, branding, and a clear plan of action positions us for a more sustainable future as we focus not only on how service is delivered today but being transparent in how it will be delivered tomorrow,” said Dwight Ferrell, SMART General Manager, “We want community members to be heard and excited as we continue to be the vehicle of choice to get them to whatever their life may be--- movies, art fair, medical appointments, work, and more. No matter where they live we want the public to be confident we can provide the services they need.”

The “New SMART” advertising campaign which includes the tagline “LIFE. SMART. YOU.” shows the forward-thinking mobility leader as the accessible transportation partner that helps current and future riders like teenagers, working professionals, couples for date night, or seniors operate their daily lives through SMART services. SMART’s family of services aimed at increasing mobility options include SMART fixed routes, curb-to-curb advanced reservation, and Flex on-demand services, which will be key to SMART services in the future. SMART Flex provides residents with local trips and connecting first and last-mile connections with FAST and other Fixed Route buses.

SMART has developed several core values that will assist us in reaching our goal as the regional leader of transit. These values are instilled throughout the organization and are the basis of the company’s decision-making. 

“We are working to be an agency that is Accountable, Transparent, Inclusive, Valued, and Sustainable,” said, Ferrell. “SMART is there for those who have historically needed or depended on our services. As part of our new direction and new identity, we will continually reach out to people in and around the region who may have never thought to use SMART as a mobility option.”

Research from the American Public Transportation Association says that public transit contributes to a healthier environment by improving air quality, reducing fossil fuel consumption, through better land-use policies. It is also central to expanding business development, attracting and retaining talent for the region by improving access to work opportunities.

SMART plans to unveil its first battery-electric vehicle that is rebranded soon and will continue to rebrand all buses in its fleet over the next several years.

To learn more about the future of transit with SMART visit



About the Suburban Mobility Authority for Regional Transportation (SMART)

Serving residents since 1967, SMART is southeast Michigan’s regional public transportation provider, offering convenient, reliable, and safe transportation for Macomb, Oakland, and Wayne Counties. SMART fixed route, FAST, small bus paratransit, and the new Flex on-demand services get people to employment; educational institutions; medical appointments; shopping centers; entertainment; and cultural destinations throughout the region. For route and fare information, visit


Number of views (673)


Theme picker